A quick overview of how SEO is changing, what it means to for your company and actions you can take right now.
What does it tell you?
- SEO has changed drasticallly
- Old tactics of outsorucing to dudes in pakistan does not work anymore
- You need to invest in content
A quick overview of how SEO is changing, what it means to for your company and actions you can take right now.
TRANSCRIPT
Hi. anted to do a quick update on SEO SEO strategies we spend a lot of
0:09time in the last few weeks thinking and reasoning King SEO because we felt she
0:15said it's broken ok so what you see here is kind of an internal document draft
0:22document that summarizes the main ideas and we hope get you on the right track
0:28and allow you to understand what's the stuff that you can do yourself and one
0:33of the things we can help you out so let me get started in and jump right in
0:40so what's at the core of the problem right there is a lot of offers out there
0:46to do for you
0:48telephones you some kind of magic trick you hire some dude and Pakistan for your
0:53inbox months and they tell you that in six months going to be renting some ok
0:58and the fact that he is that SEO a few years ago a project outsourced but it is
1:05today a much more complex and ongoing process maybe we'll show you why camp so
1:11basic introduction can skip that expert it's not my happy to recount
1:17understanding what is the Google Pagerank ok so Google Pagerank is the
1:24way how Google started to give value to individual pages ok so and it allows to
1:34understand what is the ranking of the page
1:36how this ranking in instances entire domain ok and how it's built up in Indy
1:44the fundamental idea behind it you know the mornings you have to the page
1:49more important is the more it's considered an important pages since the
1:55rankings higher it used to be friends but today it is about to end at aspects
2:03that make up the Google algorithm in just things get changed you know twice a
2:08day
2:09United
2:10you've heard about black hat SEO so question is what is done within black
2:18had to be a matador practice of trying to trick google recently said it used to
2:28be a problem that Google had but today it's a problem that all of us
2:34Google was just able especially in the last two years to really moves that
2:39problem but found no such results appear in the first kids deserve a trek to deal
2:48with them and they've gotten really good at it and now the problem that you will
2:53want to position its just not that simple
2:56ok so what the cisplatin you look so once that you have to spam links are
3:03links schemes and you have no faith content on other sites just links to you
3:08could pay for that and on the other side there's stuff like keyword stuffing we
3:13just go in and take your pages and that all important keywords in it ideally you
3:17know i text over white background so mean
3:21ways of one of the few ways of doing a black hat ok so what what was it was
3:30basically a combination
3:31slings and them crawling and ranking it meant you know he did he would research
3:37the optimized cages you do some studying you hire some cheap writer and stuff and
3:42then treat spending backlinks and automate the social media to just post
3:46it out there that was how it worked and worked for most companies are successful
3:51in it a lot of companies with about five years ago
3:56campus and how would that be executed is usually know how to do some
4:01brainstorming would collect some keywords and competitors key words you
4:08would create a target list 10 to 40 keywords and then he would do like
4:11building which makes you know I comments directory submissions that you know
4:16despots you would do on-site SEO with the skewered in Richmond or stuffing and
4:21the other side
4:22would hire somebody blogging may be used to charge you know how it used to work
4:30as a project now
4:33house changed the album isn't so tough to stopping off this is today not only
4:40that but it's mostly work against iraq ok and they Google inundate added a
4:48bunch of new things like cassis use the word on mobile devices and so on
4:54ok now one other thing is apart from that changes that happen there's just an
5:01incredible amount funded you produced and has changed the user behavior some
5:06people have less time you know that's really ask yourself i mean myself I look
5:11at maybe hundreds maybe a read 23 and the thing is really debt goes to a
5:17three-year exceptionally good at what they do what they tried to either
5:22introduced say something very new or you know something goes to use against
5:27mainstream or did tell you something that already exists but they just tell
5:31it a lot better simpler the better to digest so to use it he gets changed you
5:37know people don't react to bullshit they don't think it's just not working did
5:45justice to combinations on one site
5:47algorithm change and user behavior which profound impacts idea that we know
5:52what's a hero today what place in already mentioned she was doing
5:59scrolling stretching you know how you upset social you know speed the location
6:04of people search from Presley's mentioned a lot of things that plane so
6:11which means in the end it has become a lot more complex more long-term
6:15investment and it just requires more skills and experience to do and
6:23shortages can call and hire somebody paying back from three or six months
6:30any kind of relatives what to do first of all you know about it not as a
6:36project trick Google forget about ok you need to think about it as a process that
6:43you know high-quality content and Titans aggrieved user experience and obviously
6:49the parameters used it's super important if anybody can do this with a lot of
6:56money question is limited resources you have to catch and this is a process so
7:03you think today there's three main things is keyword research site
7:10optimization which ones for you
7:13Bayside and its ongoing clinton production back into ongoing cycle over
7:20simplified but give you the safety of the stream so keyword research today is
7:27different so you can just go and look and you know take your name and create
7:34derivatives and you don't see what I defaulting loans with that with the
7:38competition but you need to look and you can't leave out other channels like
7:42YouTube super important video is a tremendous opportunity to look at
7:47different objectives not everything is about traffic it's also very important
7:54you can talk about that later ok so maybe key words and concepts you really
7:58want to have people positioning you and make people in small amounts but where
8:03you want to be and you want to look at automation opportunities like trading
8:07directories in a large amount of pages that right down into user but which are
8:12not you know that you writing her book
8:17affecting the site optimization video more simply shut you it's it's it's
8:26really the basis set speed optimization responses visibility of the site other
8:32sites looking at you now you know you are using the URL speech title share tax
8:37headings are used correctly all Texans
8:40technical text can be outsourced once the key words have been defined as no
8:46magic at all and then you going to Trenton production and here it's really
8:52about a mindset it's about not what is the key word up the TV but first of all
8:56what is it you really know and your ability to leverage your internal
9:01strength knowledge to people that you have again and again
9:06leveraging video here's a very good idea think about that
9:09every journalist it doesn't require that because you write that later went to
9:15interact with some video again that's a separate discussion but this is a very
9:19important we believe in accountability process and the second thing is that you
9:24really need to think about repurposing writing a block and takes a professional
9:29writer you know three to four hours right if you saw my pic double show
9:33sinking down it's a quality writer a blog post with the research will always
9:39end up costing you 400 500 bucks ok if you think about it repurposing strategy
9:45it could be very different you could say hey we're going to somebody about one of
9:49the strategic topics antique clock polls slight share and infographics and
9:57interesting thing here is that the same topic now produces multiple outputs and
10:02if you start looking at the cost of each output you might be generating an
10:07example you create video blog pose a slight representation in traffic in May
10:122000 bucks on it but you can have one so price cost weekly drops help you in the
10:21end against it again each measure to see what works and take decisions its own
10:27topic
10:28disgusting and more does it again
10:32get a little bit so you need to know
10:36quantity how many visitors but today seen what channels and quality and
10:41consumer watch all of it today we are closed how to react to it doesn't bring
10:49them to take any action or bouncing
10:51Analytics is it the topic to its looking at dramatic approach in that what does
11:00that mean for you
11:01ok so we need you look at key word you don't want to go into just brainstorming
11:07you want to go and say hey who is persona be targeted but still holding
11:13date with the problem they start off ok but probably saw how do we solve in a
11:18unique way and what are the things about this problem is really really know about
11:23where we say something different and see something that's already been set you
11:28know in a much more attractive more simpler and more engaging look and get a
11:33sec what are you doing and what they're talking about Disney increase she was
11:38here in the center the content alerts can always see all these things so
11:43developing new products or services and you should also plays into that ok and
11:48on the very other extreme under right side you see again look at the
11:52competitive keywords your own website do some discovery based on that analysis
11:58brings together key word and valuation you know where you can understand what's
12:04a potential traffic what's left of competition
12:07position and again it's marked in red don't leave out tremendous opportunity
12:13not that often enough
12:16ok this is your the result of a strategic keyword search now you wanna
12:22take those keywords that you've discovered in this process and you want
12:26to organize in some kind of group and we think about it today
12:29into two hours traffic potential how much traffic drive from and what's the
12:36mine shipped to give you an idea
12:39we are positioning currently pretty well for things like this design and hotspot
12:44ok incredibly low amount searches however being positioned spot in video
12:52with that is worth a lot of lot to us over time so it may not be today but
12:58mine show up to you want to proceed and that's how this group's up so keywords
13:04you know how high power high traffic and have a high mindshare its strategic
13:09value Top Ryde most important and bottom left is a low traffic in you know so
13:15much and then on the other two actions I'm she did my check which we're not
13:20traffic but strategically important to and the top left you know stuff that is
13:26not really high traffic in 10 focus on that drive traffic hopefully in the
13:31short term TSX this makes us for backs and you didn't look you know how to
13:37competition each one of them and you know what's your actual business goal
13:42but this is going to mean you know my mind share just traffic and this creates
13:47you know obviously that is gone the very top high-protein you can't decide
13:53between my chain traffic opportunities and you know Louis the commodities which
13:58you have to have to work this is the privatization of now once you have to
14:05stop at ease traffic in commodity and you know how big the competition yes you
14:11decide how you gonna go about you say so and strategic opportunities
14:17well guess what you really want to think about that
14:21content production process that uses the shit out how you make a difference on
14:28those words it's your number one opportunity my sharp same but we see
14:33less
14:34short-term impacts on second traffic opportunities great
14:41comprehensive research harry just wanna make quality content
14:47you want to do a lot of us ok finally commodity opportunities where you might
14:51have keywords ok in terms of traffic when you sign them up but we can't just
14:57go and produced 20 block just nothing to say about the key word is really about
15:01writing an automatic think about it as an example a directory of doctors ok
15:11some medical devices you know specialists and something and you might
15:16get a lot of different entries their doctors by the key she made locally
15:20produced hundreds of pages that might be a real relevant it may be relevant for
15:26you but it's not something you produce an ongoing basis and just by adding new
15:30doctors and locations
15:32able to spread and target those keywords which you cannot do effectively orkut
15:38effectively to blogging and that's just for every statistic kickoff where SEO
15:46really starts connecting to you know
15:49design on one site products bill words invariant top with a hard just really
15:57understanding by a personas journey and designing topics and content production
16:02processes to cater to the SA-two
16:06so you get started start with basic on-site optimization ok
16:11the ground where we should she wear it
16:14think about content drives to it so you not changing home page you know you look
16:20what you've seen on the homepage look at the keywords and see if you can put it
16:23any better I catch you can take due to technical optimize your he said that
16:28make sure it works with tmobile and then finally the content optimization using
16:34right keywords that the right places and headed tags
16:37you know all the images labels etc with that base set which is really again the
16:44easy part in the classical sense ok then you move into strategic keyword research
16:50and see you start thinking about the problems in rebuilding the south
16:57and just like us to be done right and you can't just go and outsourced to do
17:01it was somebody to get and then finally and this is the hardest part is how do
17:06you produced Tenax content produced stock that is just so much better than
17:12everything else out there that makes it different for different student has a
17:16meeting and this is really again the bridge into a good amount strategy so in
17:24summary you today can not do in Mount away so you can't do SEO as it used to
17:31as a product you really have to understand that today SEO and inbound go
17:36hand in hand they can to lift one without another so you need to rethink
17:41doesn't accountant strategies are really at the core of everything most complex
17:47most trained consuming and costly aspect everything will do on the Internet
17:53hope that was helpful and enjoy this and you got inside out of it
17:59thank you for watching him stand out among blac.
