The purpose of the BigLytics site was so that salespeople could have a simple website that they could freely modify to explain how the HubSpot CMS works and how to demo it.
We designed and implemented the website based on a fictional company, with popular HubSpot website features such as a blog, knowledge base, and a chatbot.
The challenge was to find a way to demo HubSpot’s features easily. As well, we had to come up with a fake design and content for the site and implement it with a quick turnaround and in a way that meets HubSpot standards and features.
We designed and implemented the BigLytics brand, with a showcase website to demonstrate different HubSpot features. The entire site is populated with fake information, but it was made clear on the “About” page that the website and brand were created by Inbound Labs on behalf of HubSpot.
Result after launching
The site is still in use today by HubSpot Sales partners as a demonstration tool.