INTRODUCTION:

Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.

Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.

Need some inspiration? Check out these "How-To" examples from the HubSpot blog:

• How to Write a Blog Post: A Simple Formula to Follow
• How to Do Keyword Research: A Beginner's Guide
• How to Write an Effective Meta Description (Yes, They Still Matter)

INTRODUCTION:

The list post is one of the most popular and readable blog formats on the web. It is composed of -- you guessed it -- a list, and includes short explanatory paragraphs about each item.

Use your introduction as a way to tell the reader how this collection of ideas will help them. Keep it light by including a personal story. If you have any data that you can include relating to your list, include that in your introduction, too.

Here are some examples of how we use list blog posts here at HubSpot:

• The 7 Worst Types of Headlines (And How to Fix Them)
• 5 Major Challenges Marketers Face (And How to Solve Them)
• The Top 10 Qualities of High-Quality List Posts